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Elinor Florence (Company name) Elinor Florence

Inside the Star Weekly at War

After reading about my love for the old Star Weekly magazine, a local collector of all things vintage named Ken Hatt lent me eight original wartime issues for my reading pleasure! Here’s a peek inside.

Ken Hatt of Radium Hot Springs, British Columbia is an inveterate collector who owns numerous vintage magazines, including eight Star Weeklies published from 1941 to 1943. (This photo was taken by my friend, local photographer John Niddrie.)

These are collectible because the Toronto Star never kept copies of its own magazine, and the only existing copies are in the hands of private collectors. You can read my previous post by clicking: Star Weekly At War, and view my collection of Star Weekly covers here.

Since I’ve only seen covers pasted into my mother’s scrapbook, it was great fun to comb through photographs inside. There are no articles, just photos that captured popular culture back then as well as Canada’s commitment to the war, which was of course on everyone’s mind.

Here are some examples of what those pages revealed. The war-related photography was an unabashed attempt to boost morale. This wasn’t considered propaganda or bad journalism, but rather the Toronto Star’s contribution to defeating the Nazis.

The country was solidly behind Prime Minister Mackenzie King, a Liberal who held that office for a total of twenty-two years, the longest-serving prime minister in Canadian history. He was a stereotypical Canadian in that he lacked a certain charisma, shall we say, and was even a tad nutty, but he got the job done. Here’s a rather nice portrait of him from May 3, 1942.

To read my blog post about him, click here: Weird Willie, Our Wacky Wartime Leader.

The Star Weekly published, almost every week, about a dozen photographs of Canadians who received medals for bravery in battle. Since these eight issues were all published before 1944, I wonder how many of these brave young men survived until the war ended in May 1945.

The magazine celebrated royals – even the ones who quit! There is no mention in the August 24, 1940 issue that the Duke of Windsor had abdicated his throne for Wallis Simpson, “the woman he loved,” and retired to the Bahamas, leaving his younger brother George to lead his nation into war. The caption reads: “En route to the Bahamas, where the Duke will take up his duties as governor, the Duke and Duchess of Windsor stopped off at Bermuda.”

Of course, we had our own celebrities. The Dionne quintuplets, born in Ontario in 1934, were the first known quintuplets in history to survive. For the next nine years these five identical little girls were made wards of the King, and turned into a tourist attraction in Ontario. They were photographed at every turn, and later claimed that their lives had been ruined by publicity.

The Canadian government did everything in its power to solicit public donations for the war effort, through Victory Bonds. It even resorted to laying a guilt trip on the citizens left behind!

Dieppe was where the disastrous raid by 5,000 Canadians took place on the well-defended beaches of France, resulting in thousands of casualties (while you were sleeping soundly in your peaceful bed back home).

Our wartime ally Russia suffered terribly. In the Battle of Stalingrad, one of the bloodiest in history, a combined one million Germans and Russians died, and millions more were injured.

This tame photograph from December 12, 1942 doesn’t begin to show the destruction. The caption reads: “Russian refugees, like these unfortunate civilians on a bombed street of Stalingrad, look to Canadians for help. That help can be given through the Canadian Aid to Russia Fund, the national office of which is at Room 205, 80 King Street West, Toronto.”

Advertisers naturally made hay out of the war effort. Practically every purchase was somehow tied into helping the Allies win the war, or support the boys overseas. Here’s one explaining that the serviceman’s Christmas will be brighter if he gets Kodak snapshots from home.

Since there were so many romances and weddings in wartime, the magazine’s issues are filled with advertisements for diamond engagement rings. The economy was booming, and people were getting good wages after the long years of the depression.

Every issue contained a fashion section, showing what the stylish women were wearing. This caption reads: “The perky hat and matching jabot of red dotted white mousseline de soie adds a gay note to any simple black dress or suit. It is a useful fashion hint for the business girl.” Since more women began to work outside the home during wartime, they also had more buying power.

However, Canada no longer had a free market economy. During the war, the entire country was under the control of the Wartime Prices and Trade Board, which set everyone’s wages as well as the prices that could be charged for anything and everything.

Here is a second wartime appeal to the women of Canada to save the Maritime lobster industry by buying more canned lobster! A free recipe booklet was also available, in case you didn’t know what to do with your lobster. Most prairie women probably didn’t.

As well as wartime photos and advertising, there was the usual fluff. Here’s a photo of “The World’s Largest Hot Dog” from Seaside, Oregon. The poor dog looks distinctly unhappy.

Women were making a huge contribution to the war effort and asserting themselves in all kinds of ways. But there was also a concerted effort to portray them as no less feminine, always pretty and smiling in spite of their masculine occupations.

Here’s one of many photographs lauding women for getting their hands dirty. The British women did a heroic job during the war and were an example to women everywhere, especially in Canada. (Interestingly, German women also performed the horrible task of cleaning up bomb damage – they even had the official title of “Rubble Women.”)

Canadian women, too, performed many jobs left vacant by the men. They filled factories and produced military equipment and supplies. They often became known as “Rosie the Riveter” or “Bomb Girls.” Here’s one of a three-page spread in the June 28, 1941 issue showing a day in the life of a Bren Gun Girl, manufacturing machine guns. To read my post about these remarkable women, click here: Bomb Girls.

Women were also expected to keep the home fires burning and provide rest and relaxation for the servicemen on leave. Here’s a somewhat creepy advertisement for Kotex sanitary napkins, telling women: “You’re  the Fun in his Furlough!”

Thanks so much, Ken, for letting me flip through the pages of time!

Don’t Miss These Stories:

See my collection of fabulous Star Weekly covers here: Star Weekly at War.

Read about a New York woman who illustrated covers for the Star Weekly here: Elizabeth Cutler, Star Weekly Artist.

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This November 28, 1942 cover shows a Russian woman in uniform saving a child, perhaps her own, from a burning village. To see all my Star Weekly covers, click Star Weekly at War.

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