Elinor Florence, Author

Bestselling Historical Fiction Author

Saving Fuel for the War Effort

Saving fuel for the war effort was of prime importance in the Second World War. People were not allowed to buy gas, tires, or even a new car. Riding alone in a vehicle was considered almost criminal.

Saving fuel for the war effort meant posters like this one, showing a man riding in a car with a ghostly figure of Hitler in the passenger seat, and the title: When you ride ALONE, you ride with Hitler!

 

Saving Fuel

When the Second World War was declared in 1939, Great Britain began rationing “petrol” almost immediately. Not only was every drop of fuel needed for military vehicles, but the blockade of the Atlantic by German submarines meant it was difficult to import fuel along with everything else.

Once again, I’m reminded how much more deprivation the British people suffered than we did here in North America.

At first, Canadians reduced their gas consumption voluntarily. Then gasoline rationing began in April 1942, and that was followed one month later by the United States.

On the last day before strict rationing took effect, car owners lined up their empty vehicles at local stations. (It seems to defeat the purpose, but I understand why drivers would want to purchase every drop while they still had the chance.)

Here’s a photo of cars in Washington, D.C. parked in front of gas stations long before they opened, waiting to fill their tanks on the quota of their old ration cards. Cars were parked and left without their drivers, who returned at eight o’clock in the morning when the gas station opened for business.

Wartime photo shows long rows of 1940s vintage vehicles parked at three gas pumps in Washington, D.C., while a man in uniform stands beside the open window of the first vehicle in line, checking the driver's fuel rationing book.

Just like those for food, fuel ration books were issued, and each time you filled up in Canada you had to fork over a number of your precious gasoline coupons.

And I do mean precious. Owners of non-essential vehicles were allowed just 120 gallons of gas a year. Back then, when cars were more fuel-efficient, this was the estimated equivalent of 2,000 miles! This gas ration book is from the Ontario Archives.

Cover of fuel ration book dated 1944-1945 has the heading GASOLINE LICENCE AND RATION COUPON BOOK, in both French and English, with the Motor Vehicle Licence Plate No. written by hand, D1769.

When fuel rations took effect in Canada, some people simply put their cars in storage for the rest of the war. One of them was my grandfather Charlie Light, who walked two miles every day from his home on the edge of Battleford, Saskatchewan, to his job as postmaster at the town post office.

His wife and five children walked everywhere as well. I can’t help thinking how very healthy and fit they must have been!

Here’s a photo of the car, with my grandfather and three children, taken in 1928. It was already quite old when he parked it in 1942, and even older when the war ended.

An old 1920s vintage car parked in front of a white picket fence in Battleford, Saskatchewan, with four people seated on the running board, a man in suit and tweed cap, a little boy in a cap and tie, and two little girls in dresses, one wearing a sunbonnet.

Walking was encouraged in a big way, and not for the sake of fitness. Here’s a poster from Britain urging people to use “shanks’ pony,” which is an old-fashioned term for walking.

Wartime poster aimed at saving fuel, in shades of blue and green, has an illustration of a horse wearing a shoe over its body, and the message "Go by SHANKS' PONY, Walk short distances and leave room for those who have longer journeys."

This poster from the American Legion urges housewives to carry their groceries rather than driving them home. As usual, the Americans were particularly good at creating some very artistic posters to deliver the message.

In spite of their willingness to help the fighting men, it must have been a hardship for mothers with young children, or elderly people, to walk everywhere.

Wartime poster aimed at saving fuel shows a woman in a green suit and hat and yellow blouse, smiling with her arms filled with packages and a bag of groceries, and the caption: "I'll carry mine, too! Trucks and tires must last till victory," while the silhouette of marching soldiers appears in the background.

Fuel rations were intended to curb driving, in order to conserve rubber as much as gasoline. Japanese conquests in Asia had cut off our access to natural rubber, too.

Tires were also rationed and civilians couldn’t purchase them unless they could prove that driving was essential — as in farm labour, or commercial freight transport, or ambulances. Speed limits were reduced to cut wear and tear on tires, and make them last.

Wartime vintage poster has illustration of a large rubber tire on a red vehicle, with the caption, "When approaching stops avoid high speeds, SAVE RUBBER."

The rubber shortage even affected people’s underwear!

Elastic waistbands gave way to underpants with a single button on the side, called “step-ins.” My mother recalls a very funny incident when the doctor’s wife in Battleford stood up in church to sing a hymn, her button popped, and her step-ins fell to her ankles! Without missing a beat, she stepped out of her step-ins, shoved them into her bag, and kept on singing.

Lou Marr, a member of the RCAF Women’s Division, recalled the time her garter belt gave way and her stockings drifted down to her ankles while she was lined up on parade! Read her story here: Lou Marr: RCAF Camerawoman.

Factories weren’t even making new cars any longer — they had all been converted to manufacturing jeeps, tanks and bombers. So you couldn’t buy a new car because there was no such thing. In 1942, domestic automobile production ground to a halt.

This photo shows workers at Ford of Canada putting the finishing touches on the last civilian automobile, a Mercury 8, on March 31, 1942.

Black and white photograph shows a row of army trucks in the background, and in the foreground a 1942 Ford car with a couple of men in white shirts and dark vests gazing at the car, which has these words painted on the driver's door: "The last car for the duration."

Because people were walking everywhere, hitch-hiking became very common. This sign, placed on the car’s dashboard or stuck to a window, indicated that the driver was happy to give a ride to anyone in uniform. (Photo Credit: University of Western Ontario.)

Cream-colored card has text in bright red capital letters, RIDES FOR SOLDIERS, and underneath the words: Issued by the Canadian Legion of Ontario.

With so few vehicles on the roads, car pools became popular, although they didn’t call it a car pool back then, but a “car club,” presumably because people were clubbing together to save on gas.

In wartime, there was no such thing as a special lane for drivers with passengers, the way there are now on many city freeways. Probably there weren’t enough roads with multiple lanes to make it worthwhile.

But it certainly was encouraged to take somebody along if you had an extra seat. This poster urges people to “Double Up.” (Propaganda posters played heavily into people’s fear and guilt, you will notice.)

Wartime poster aimed at saving fuel has an illustration of an unhappy looking man driving an open car, while Hitler rides in the back seat giving the Nazi value, and the caption: "HITLER RIDES IN THE EMPTY SEAT, DOUBLE UP!"

And this poster from the American Legion urges people to do a lot more than Double Up! It wanted drivers to pack in as many passengers as possible.

Wartime poster aimed at saving fuel has an amusing illustration of a red jalopy piled high with several dozen people, all smiling and singing "HI HO! HI HO! IT'S OFF TO WORK WE GO! with these words underneath "Help Win the War, Squeeze in One More."

This poster from the American Legion really tugged at the old heartstrings, as it reminded civilians of who they were sacrificing for.

Wartime poster has illustration of an American soldier's face, wearing a helmet, haggard and unshaven, staring solemnly ahead, with the words "Have you really tried to save gas by getting into a car club?"

Even using public transportation was discouraged, because that, too, used valuable resources. I’m not talking about flying around in airplanes, or taking cruises on ships. All civilian travel by air and sea was banned.

I’m just talking about taking a trip on a train or even a Greyhound bus. That, too, was frowned upon.

Wartime poster has an illustration of the wheels of a train whizzing down the tracks, with the caption: WAR TRAFFIC MUST COME FIRST, DON'T WASTE TRANSPORTATION."

In fact, the government would have been happier if everyone had just stayed home. And many of them did!

Wartime poster has green background with illustration of sweet-faced woman, her hair pulled back, wearing a maroon dress and pearl necklace, with the caption: "Won't you give my boy a chance to come home? Don't travel — unless your trip helps win the war."

I wasn’t able to find a breakdown of just how much fuel was used per capita compared with today, but I’ll bet it was astounding.

Canadians back then saved on precious fossil fuels because they had no choice. Perhaps we can learn a lesson from the past. If we ever run that short of fuel, we can “Make Do” once again.

There’s always the trusty shank’s mare. Or even the old mare herself, as shown in the Star Weekly cover below!

People on the home front made other contributions to the war effort. Click here to read about them:

 

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STAR WEEKLY AT WAR

The Star Weekly was a Canadian newsmagazine published by the Toronto Star. During the Second World War, a colour illustration with a wartime theme appeared on the cover each week. This image from May 29, 1943, shows a young couple courting the old-fashioned way, by riding in a horse-drawn cart. See my collection of covers here: Star Weekly At War.

Star Weekly wartime cover illustration dated May 29, 1943 shows a young man in a khaki uniform seated in a buggy beside a young woman in a green coat and hat, both laughing and holding the reins of the horse pulling the buggy.

About Elinor Florence<br>

Letters From Windermere

I’m a lover of history and all things vintage. My passion for the past is reflected in my novels, my collections, my travels, my home on Lake Windermere, and the monthly letter that I have been sending to my dear followers for the past eleven years. You are warmly invited to join my list. I don’t ask for anything but your email address. However, you are welcome to tell me something about yourself because I love hearing from my readers.
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Lest We Forget

While researching my wartime novel Bird’s Eye View, I interviewed people who lived through the greatest conflict the world has ever known, both on the home front and overseas.
I uncovered some truly inspirational stories, indexed here by subject.
Please feel free to read, reflect, and share.
Please Note: All stories and photos are copyrighted to Elinor Florence unless otherwise indicated. You are welcome to copy and share them as long as you give me proper credit.

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